About us
“We believe every mother has the right to feed their baby with confidence, comfort and style no matter the environment.”
Effin began in the Autumn of 2019 following the births of our first children, Effie and Erin.
We had a vision: to create a collection of stylish, functional and affordable nursing clothing, that has longevity and allows mothers to feed their babies discreetly and in comfort.
Drawing on our experience in the fashion industry and as new mothers we set to work designing and testing our products. Each piece has almost invisible breastfeeding access so you don’t feel like you are wearing anything other than beautiful clothes.
We hope the result enables mums in so many ways and makes shopping for postnatal clothes to feed your baby a whole lot easier.
Sophie & Florence x
Comfort without compromise.
Our garments are made from breathable, natural and sustainable fibres and fabrics where possible. We will never use polyester.
Function & Longevity without compromise.
Designed to see you through pregnancy, feeding your baby and beyond, with carefully considered nursing and pumping access, the collection features pieces that have been designed with a unique nursing panel allowing you to feed your baby discreetly.
Style without compromise.
We have designed our collection ensuring each piece has almost invisible feeding access, so you don’t feel like you are wearing anything other than beautiful clothes.
We would love to hear from you, follow us on instagram and do tag us or send us your pictures and videos.